Out of the (condom) box bid for AIDS awareness

Lucknow: As red boxes of condom were arranged to form the shape of a knot against blue packets to symbolise the symbol of HIV-AIDS, volunteering students from the Indian Institute of Management, Lucknow attempted to create Guinness World Record during their annual marketing fest INDEX-2014. Using as many as 4,418 condom boxes to create the world’s largest condom mosaic, it was an attempt of IIM Lucknow in collaboration with Uttar Pradesh AIDS Control Society (UPSACS) to spread awareness about AIDS.

Under supervision of an aerial camera giving feedback to Guinness authorities, IIM Lucknow students attempted to break the existing record held by AIDS control society of Hong Kong, which had used 685 condoms packets, in 2009.

“Uttar Pradesh is highly affected with the problem of AIDS, so it is our responsibility towards the society as students of IIM Lucknow to create awareness about an issue that is pertinent and prevalent,” said Aksharee Goyal, part of the 16-member managing committee of the fest.

Creating a mosaic of 20 feet by 10 feet, the student body attempted to go bigger in their 20th edition of INDEX against the existing record of 9 feet by 3.5 feet of the AIDS sign. Opening eyes of the attendees to the marketing fair about the social milieu, the apparent conditions of unprotected sex, the misconceptions and myths around HIV AIDS, the mosaic set forth the agenda of safety and awareness explicitly.

“The idea of the record came from students of IIM Lucknow. Our organization is fighting for the cause of AIDS awareness and we considered it an apt way to connect with the youth on the issue,” said Dr Sangeeta Pandey, joint director UPSAC.

Nukkad natak competition ‘Jaagriti’ was on the same theme, sensitizing people against prejudices about HIV AIDS and giving guidelines for safe sex. As the participating students stood on each other’s shoulders, making direct contact with the audience demanding their attention, pointing out the issues and rumours about AIDS, they not only entertained the audience with their performances but also educated them about relevant HIV facts that go around the society as myths.

The declaration of the Guinness world record attempt will take 3 days for the result to be finalised while the condom boxes shall be later distributed in villages in the vicinity.